2010 Business Book of the Year

The longlist was just announced for the Financial Times and Goldman Sachs Business Book of the Year Award. The award, in its sixth year, aims to identify the book providing the most compelling and enjoyable insight into modern business issues.

Many of the books on this list come as no surprise. One, however, stood out from the others because it is the only novel on the list: Union Atlantic, by Adam Haslett. The Union Atlantic of the title is a Boston bank that senior manager Doug Fanning has built into an international powerhouse through a series of elaborate gambles. Although this is Haslett's debut novel, his short story collection You Are Not a Stranger Here was a finalist for the Pulitzer Prize and the National Book Award.  Here's what one reviewer had to say about Union Atlantic: "Haslett's novel is smart and carefully constructed, and his characters are brilliantly flawed."

Here is the full longlist:

• The End of the Free Market: Who Wins the War Between States and Corporations, Ian Bremmer
• How Markets Fail: The Logic of Economic Calamities, John Cassidy
• Circle of Greed: The Spectacular Rise and Fall of the Lawyer Who Brought Corporate America to its Knees, Patrick Dillon and Carl M. Cannon
• Fortune's Fool: Edgar Bronfman, Jr., Warner Music, and an Industry in Crisis, Fred Goodman
• Union Atlantic: A Novel, Adam Haslett
• The Art of Chossing, Sheena Iyengar
• The Lords of Strategy: The Secret Intellectual History of the New Corporate World, Walter Kiechel
• The Facebook Effect: The Inside Story of the Company that is Connecting the World, David Kirkpatrick
• The Big Short: Inside the Doomsday Machine, Michael Lewis
• More Money than God: Hedge Funds and the Making of a New Elite, Sebastian Mallaby
• All the Devils are Here: The Hidden History of the Financial Crisis, Bethany McLean and Joe Nocera
• What Works: Success in Stressful Times, Harnish McRae
• Fault Lines: How Hidden Fractures Still Threaten the World Economy, Raghuram Rajan
• The Rational Optimist: How Prosperity Evolves, Matt Ridley
• Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System -- and Themselves, Andrew Ross Sorkin
• MacroWikinomics: Rebooting Business and the World, Don Tapscott and Anthony Williams